Resort · Czech Republic
Lávkapark Skochovice — rebranding and website redesign
A new identity and a full website redesign for a resort on the Vltava near Prague: brand, page structure and booking request rethought from scratch.
- Brand and identity
- Design
The challenge
Lávkapark is a resort on the reservoir shore at Vrané nad Vltavou, 5 km south of Prague: hotel, campsite, restaurant, tennis and beach volleyball courts, a pool, 25,000 m² in all.
The site tells all of that through a collage of photographs and long lists of amenities, under a traditional shield logo. That was the starting point: an image worthy of what the resort actually offers, and a clear path from the first screen to a booking request.
What we did
- New wordmark and visual identity
- Full website redesign, desktop and mobile
- Booking path redrawn, from the first screen to the request form
We built a new identity: a typographic wordmark, a dark natural palette, photography that shows the forest and the buildings instead of a collage.
On the site we redrew the whole path: a full-screen opening with the two buttons that matter, numbered blocks for sport, clubhouse and services, a gallery, points of interest nearby, frequently asked questions and a request form with dates, number of guests and contact details. Every page is drawn for mobile too.
Results
A new identity and a clear path to booking
The work was delivered in full. The property then did not find the budget to build it, so the previous site is still the one online: what you see below is the design, not a published page.
