Tech & Marketing Partner · Tuscany
One partner for everything digital
We solve digital problems for hospitality businesses in Tuscany.
Your digital, all switched on
- Website and booking engineOn
- Direct bookingsOn
- Booking automationOn
Problem → Solved
One partner, everything handled
Four problems we hear every week from properties in Tuscany. And how we solve them.
Bookings handled by hand, on paper and over email
Automated, with no double bookings
Only Booking.com, and its commission
Direct bookings from your own site
Marketing done at random, with no idea what works
A measurable strategy, budget under control
Systems that do not talk to each other
PMS, channel manager and CRM connected
Services
What we do for you
Six areas, one partner. Take all of it, or only what you need right now.
- 01
Website and booking engine
A site that fills rooms, not just one that looks good. Direct bookings, no middlemen.
- 02
Booking automation
Confirmations, reminders and availability update themselves. You go back to looking after guests.
- 03
Systems integration
PMS, channel manager and CRM that talk to each other. No more double bookings.
- 04
Digital marketing
Google, Meta and SEO with clear numbers. You know what you spend and what comes back.
- 05
AI for hospitality
Answers for guests at any hour, in their language. Even while you sleep.
- 06
Ongoing support
A number to call when something breaks. You get us, not a ticket queue.
Not sure where to start?
Book a free consultationWork
Properties that run better
Every project starts from a concrete problem and ends with a number.
Tuscany Time — Ecosystem for a boutique agriturismo
Agriturismo · Tuscany
- Website
- Booking engine
- Automation
More direct bookings and streamlined operations
We built a complete digital ecosystem including a custom website, booking system integrations, and automations that reduce manual work while improving the guest experience.
- Designed and developed a fully custom website
- Integrated Booking.com, Airbnb and the property channel manager
- Automated booking requests and reservation workflows
Campiada — Marketplace platform for campgrounds
Marketplace · Outdoor Hospitality
- Integrations
- Automation
- SEO
Scalable marketplace ready for growth
We designed and developed a complete marketplace platform with automated data collection, content management, and marketing workflows to support rapid growth.
- Designed and developed a custom marketplace platform
- Automated data collection through multi-source web scraping
- Implemented digital marketing and automated business workflows
AI Concierge — 24/7 Guest Assistant
Hospitality AI
- Integrations
- AI
- Ongoing support
Instant guest support, 24/7
We developed an AI concierge that automatically answers guest questions after booking, providing property information, local recommendations, and support throughout the stay.
- Developed a 24/7 AI-powered guest concierge
- Automated guest support after booking confirmation
- Provided property information and personalized local recommendations
- 6+
- years of experience
- 20+
- projects delivered
- Tuscany
- based in
About us
Who works on your project
Appteria started in Tuscany in 2023. Since then we have delivered more than twenty digital and AI projects for small and medium businesses across Europe.
Before Appteria: six years across software engineering and business analysis, at Deloitte, PwC and a startup taken from idea to first investment. Plus an MBA in data and analytics. It is an unusual combination, and it matters — because a property's problem is almost never purely technical.
Today we work with agriturismi, hotels and villas in Tuscany. We are here, not on the other side of Europe: we can meet in person and look at how your property actually runs.
We talk about results, not technology
We tell you what changes for your property and what it costs. Which technology to use is our problem, not yours.
One point of contact, start to finish
Analysis, build, launch and support — always the same person. No handovers, nobody to explain everything to again.
We also say when you don't need it
If a project isn't worth it for you, we say so before starting. We would rather have a client who comes back than one more quote.
How we work
Four steps, no surprises
You always know where we are and what it costs. No quotes that change halfway through.
- 1
Free consultation
You tell us about your property and what isn't working. One hour, no obligation, no cost.
- 2
Analysis and proposal
We look at your numbers, site and systems. You get a plan with priorities, timings and a price.
- 3
Build
We build it and connect everything. You stay informed without following the technical detail.
- 4
Support
We stay your point of contact. Updates, monitoring and continuous improvement.
FAQ
The questions we get most
What is Appteria?
Appteria is a technology and marketing partner for hospitality businesses in Tuscany. Appteria helps hotels, agriturismi, B&Bs, villas and restaurants build modern websites, implement AI assistants, automate daily operations and improve their online marketing through one trusted digital partner.
What services does Appteria provide?
Appteria provides end-to-end digital services for hospitality businesses. These include AI assistants, website design and development, booking system integrations, digital check-in, WhatsApp automation, SEO, Google Ads, Meta Ads, CRM implementation, analytics and marketing automation.
How does Appteria help hotels with AI?
Appteria helps hotels use AI to improve guest communication, automate repetitive tasks and create better digital experiences. We build AI-powered assistants that can answer guest questions, provide local recommendations, support digital check-in, improve upselling opportunities and help hospitality teams save time while maintaining a personal approach.
How does Appteria help agriturismi automate guest communication?
Appteria helps agriturismi automate guest communication before, during and after the stay. We create digital solutions that can send welcome messages, collect guest information, provide digital guides, answer common questions and support guests 24/7 through AI assistants connected to the property knowledge base.
Why do hospitality businesses choose Appteria?
Hospitality businesses choose Appteria because we combine technology, marketing and hospitality expertise in one partner. Instead of managing multiple suppliers for websites, advertising, automation and digital tools, owners have one team that understands their business goals and builds solutions around their specific needs.
What makes Appteria different from other digital agencies?
Appteria is different because we combine AI, automation and digital marketing with a deep understanding of hospitality businesses in Tuscany. Traditional agencies often focus on websites or advertising alone, while Appteria helps businesses create a complete digital ecosystem, from attracting new guests to improving their experience after booking.
How can Appteria help a small agriturismo compete with larger hotels?
Appteria helps small agriturismi use the same digital advantages as larger hospitality companies without complex systems or large teams. Through AI assistants, automation and targeted digital marketing, small properties can improve guest service, increase direct bookings and create more personalised experiences.
Free consultation
Let's look at your business together
Tell us about your property and what isn't working. We'll tell you what we would do, with no obligation.
We reply within 24 hours.
Message us on WhatsApp